Analytics you can trust starts with metrics you can audit. Below is the formula and data source behind every KPI and chart in the PrimaForja demo dashboards — the same definitions surface as hover tooltips inside the product, so what you read here is exactly what the dashboards compute.
Finance teams recognize revenue net of promotions, but merchandising and sales often look at gross list-level revenue. We report both — clearly labeled — rather than forcing one view. The executive headline, EBITDA, and every C-level KPI use the net basis; the revenue breakdowns and the sales workspace use the gross basis. The small, consistent gap between them is promotional spend.
list − discounts − promotions
After promo. The recognized-revenue basis shared by the headline tile, EBITDA, and all C-level KPIs. Source: the pocket-margin waterfall.
qty_shipped × unit_price
Before promotional discounts — list-level shipped value. Used for the segment/category breakdowns and the Sales workspace. Runs ~1–2% above net.
Search across every metric definition and its data source. These entries are generated directly from the dashboards' formula registry.
| Formula | Source | Notes |
|---|---|---|
| Loading definitions… | ||
